moira lynch
Words matter.
Maybe these days more than ever before.
They can build trust or decimate it.
Unite or divide, praise or deride.
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They are the connective tissue of society and the building blocks of ideas.
Used persuasively, they can weave a compelling brand narrative that inspires consumer awareness, adoption and action.
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That's where I come in.
presentation decks
josh cellars
Engaging podcast series creates awareness, adoption and call for Josh Cellars Wines by elevating the brand's existing support of veterans and first responders.
m&m's and skittles
Iconic shell candies owns the summer season with engaging, original programming and activation.
bayer
Multi-brand campaign encourages cross-purchase by promoting proactive wellness for the entire family with a sharp focus on the gatekeeper (mom).
Fairfield Cares
Social media campaign heightens awareness of underage drinking among high school students. A focus on alcohol's destructive effects on growing brains and promising futures targets 3 distinct audiences: kids, parents and law enforcement.