Inspiration Meets Customization & ASPCA Donation On DownDog Yoga Mats. 

 

DownDog is the first and only yoga mat designed for those who are as passionate about their pets as they are about their practice. Colorful and completely customizable, these quality mats enable people to inspire their yoga practice with pics of their pets.

 

Pet lovers of all stripes who visit mydowndog.com can easily upload their favorite pics to a colorful yoga mat template to create a meaningful foundation for fitness and fun. Visitors to the website also have the option of choosing a standard yoga mat featuring the most popular dog breeds or a cat mat.

 

Proudly printed in America with solar-powered presses, the mats are shipped to customers in all 50 states within 7-10 business days. Best of all, DownDog is an official Business Ambassador for the ASPCA, supporting their work to find loving homes for millions of dogs and cats across America.

 

The DownDog brand fills a substantial void in the booming yoga industry. Whereas the most recognizable yoga mat brands place a focus on sustainability and earth justice, DownDog is firmly planted in the pet-first, animal justice arena - a promising yet underserved opportunity. Although more than 65% of U.S. households have pets, about 2.7 million dogs and cats are euthanized every year because shelters are too full and there aren't enough adoptive homes. By partnering with ASPCA, DownDog hopes to change that.

 

The  inspiration for the DownDog brand came from my own rescue pups and yoga practice. At the studio one day, I rolled out my mat and noticed my dog’s fur all over it. As I dipped into Downward-Facing-Dog position, I was thinking about how much I love my fur babies when the dots all just connected. It was the kind of ‘Eureka!’ idea I knew I wanted to share with the world.

 

In fact, the logo for the brand is based on my dog Otis, a mixed-breed mutt with a distinctive black eye patch. This logo, combined with easy customization, bold colors and a powerful cause make DownDog stand out in a sea of look-alike yoga mat brands.

 

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