moira lynch
Words matter.
Maybe these days more than ever before.
They can build trust or decimate it.
Unite or divide, praise or deride.
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They are the connective tissue of communication and the building blocks of ideas.
Used persuasively, they can weave a compelling brand narrative that inspires consumer awareness, adoption and action.
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That's where I come in...
Copywriting | Creative Copywriting | Content Writing | Brand Strategy | Brand Identity | Advertising Concepts | Websites and Landing Pages | SEO | Keyword Research | Email Marketing | Press Releases | Content Strategy | Brand Development | Digital Marketing | MS Office | Team Collaboration | Editing | Proofreading
ABOUT ME
WHAT I'VE DONE
WHAT I BELIEVE
Words are powerful. Over the course of my career, I've used them to persuade, inspire, challenge and motivate. To cut through the chaos of a crowded marketplace and carve out powerful brand ideas and messaging. To build brand equity and convert.
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As an experienced, versatile freelance copywriter, I have a proven track record of crafting persuasive print and digital content for both the B2B and B2C business sectors. By identifying key customer insights and delving deeply into businesses, I design messaging that captures attention, conveys authority and catalyzes action. The key is authenticity — and choosing just the right words to connect to the functional and emotional needs of the audience.
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Having years of experience as a copywriter and creative professional, I've had the good fortune to work on everything from product launches and MedTech startups to non-profits and some of the biggest brands in the world. My passion is ideation and the creation of integrated campaigns that engage people meaningfully to inspire action.
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Some of the brands I've worked on include Dr. Pepper/Snapple, Heineken, Diageo brands, Schick, Hawaiian Tropic, Vita Coco, Newell Rubbermaid, Illy Café, Arm & Hammer, Pillsbury, Hospice of New York, Ronald McDonald House, Ford Motor Company, Kellogg’s, MARS Candy and Pet Care, Avon Walk for Breast Cancer and Nabisco.
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In today's tech-first, data-driven world, it's easy to get lost in analytics and forget that our job as marketers is to speak to human beings, albeit often through smart phones and computers. As automation increases, so does our hunger for connection and meaning. Brands that tap into this need simply and authentically have an edge over those that don’t.
By identifying emotional triggers and translating them into a compelling narrative, I design campaigns and messaging that resonate deeply to promote engagement and adoption. The key is to establish an authentic voice that aligns with people’s deep emotional drivers. Whether it’s national advertising, website copy or eCRM, I have found that writing from the heart results in communication with soul.
